Everyday Business Wins: Learning From Black Friday Strategies

Human behavior around loyalty and buying preferences transcends industries, and big retail events like Black Friday offer a treasure trove of strategies.

2 Minute Read

These tactics to generate buzz – although showcased in a retail setting – can be adapted by businesses in any industry to stand out among peers. Here’s some of the most successful tactics and how to utilize them in diverse business contexts:

1. Prioritize Personalized Experiences. Personalization is a powerful approach that can enhance customer engagement and loyalty in any industry. By leveraging customer data and implementing segmentation strategies, businesses can tailor their offerings to meet individual needs and preferences. Retailers use customer data to tailor shopping experiences. Any industry can apply this by using client or customer information to provide more relevant services or communications.

- Example: A local IT services provider uses client history to suggest specific technology solutions, thereby enhancing client satisfaction through personalized service.

- Example: A law firm personalizes its newsletters by segmenting its client list based on their industries, delivering tailored and meaningful legal insights.

2. Embrace Omnichannel Engagement. By integrating various channels, such as online platforms, social media, physical stores, and client touchpoints, businesses can deliver a seamless and consistent experience to their target audience. Retailers integrate online and offline channels for a seamless customer experience. Consider how you can integrate digital platforms with direct client interactions for a cohesive brand experience.

- Example: A boutique marketing firm combines social media engagement with in-person workshops for consistent value and brand messaging.

- Example: A healthcare consultancy offers webinars, interactive social media Q&As, and in-clinic consultations, providing diverse yet consistent touchpoints for clients.

3. Create Exclusivity and Generate Buzz. Building anticipation and excitement through exclusive offers, limited-time promotions, or early access can capture clients’ attention and drive engagement. Everyone loves to feel like a VIP – think of how you can bring special offers or early access to information to your clients.

- Example: A financial advisory firm provides early access to market analyses or exclusive investment opportunities to its premium clients.

- Example: An event management company offers loyal clients early-bird access to high-demand event venues and dates.

4. Harness the Power of Influencer Marketing. Retailers collaborate with influencers for wider reach and credibility, but “influencers” in your context may be industry experts. Collaborating with experts who align with your brand values can amplify your message and reach a wider audience with brand awareness and credibility.

- Example: An architectural firm partners with a sustainable design expert for a joint project, enhancing its brand in the green building sector.

- Example: A small tech startup collaborates with a well-known industry blogger to review and promote their new software tool, gaining broader exposure.

5. Optimize the Mobile Experience. Retailers ensure smooth mobile shopping experiences, but mobile optimization is essential in today’s digital era regardless of the industry. Prioritize mobile optimization by offering user-friendly mobile apps, responsive websites, and quick contact methods.

- Example: A legal consulting firm redesigns its website for optimal mobile use, allowing clients to easily access resources and schedule consultations.

- Example: A management consultancy develops a user-friendly mobile app for clients to track project progress and communicate with consultants.

By adapting these approaches — personalizing client experiences, leveraging multiple engagement channels, creating exclusivity, utilizing influential partnerships, and optimizing for mobile use — businesses can enhance customer satisfaction, foster loyalty, and drive growth. To explore how to “level up” your client retention and attraction strategies, contact Maior for a tailored consultation. We specialize in creating unique ways for SMBs and professional services firms to stand out and add more value.

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